...and in this case, that 80% of brands believe they smash customer service... ...but only 10% of customers agree. It's quite a statistic.
But like all statistics, a little dry if only used as a de-facto quote, however nicely typeset.
My contribution to this
My take on this was that, if I was a brand manager sinking all that time and money into customer’s to find out they thought I was wasting both, I’d be pretty annoyed. Hence the Sweary Postcards mailshot.
Pithy statements, elegantly foil-blocked, in a set of six. After all, if you’re going to lose you sh*t, you might as well do it in style.If anyone wants to turn this into an MVP (urgh. better an actual thing not some tech-bro nonsense) beyond the concept, do hit me up, as I think they say :)