Project Overview
Having embarked on publishing and promoting a new set of retail Minimum Standards, JCB required a means by which they could measure the current performance of their network against them, and so manage the changes required to help that network work towards achieving them in full.
At the time of launching the new standards, the manufacturer had no means of accomplishing this in a co-ordinated and universal way.
Regions are managed by Regional Managers but the retail network is over 2,800 locations-strong. It presented (and would present any brand) with a serious challenge - to be able to audit at that scale simply with people in the field and without the tools to gather that data in a way that could be compared (either over time or by region.)
I proposed a web-based audit application to begin tackling the challenge - enabling every dealer and depot to self audit against the criteria already framed by the new Minimum Standards.
My contribution to this
The application delivers a single snapshot of the global network which simply would not be possible from Dealer Developments UK office - and for the first time, gives the brand a clear picture of where the network was against the new standards, help it understand where to focus energy and investment, and report to the other business units on how they could also bring resources to bear.
The overall aim, once the benchmark performance is captured, is then to regularly audit and so track progress.
I helped deliver a web-based, responsive audit application comprising over 70 questions that captured and reported on each audit undertaken, which we scoped, wireframes, designed and wrote, project-managing the complex development, testing and launch.
It is designed using the new brand identity look and feel and is supported with a user guide which we designed to accompany the application, with full support and monitoring with the Dealer Development team.
The project was launched to JCB’s global audience of over 2,700 retail partners on October 7th 2025... and cue hundreds of pictures of auditors capturing their reflections :)
