Bentley Master Technician

Visual language for a Training Programme.
Project Overview
A visual language for a curriculum to take Bentley Service Advisors to the next level.
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As part of a commission to create a training curriculum for Bentley Service Advisors to new levels of competence and ability, a whole slew of materials were needed.
My contribution to this
My role in this was to create a host of assets – e-learning, infographics, videos, podcasts, virtual classrooms and face-to-face training materials – to be produced and shared among the various trainers and other developers.
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The conceptual work covered ideas around digital delivery tools (looking to smart watch platforms to deliver hyper-local micro~learning content and track performance and feedback) through to a ‘snakes and ladders’ board game (manufactured as a short~run of bespoke sets for global distribution.)
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The images are selection of the materials showing the exploration of Bentley’s brand identity into these specific requirements (basically all the kinds of executions the brand manuals never cover ;)