Project Overview
Got a recommend to have a chat with a system analyst who spend their weekends designing and making bespoke, tailored shirts and jackets.
They'd been thinking about turning the side~hustle into something a bit more (er) formal, had a name for the label, wanted to see where that might go.
So we took a look, and here's a few of those ideas, plus where the project eventually landed.
My contribution to this
Another chance to interview founder (love being able to talk to these people) and working together, we explored a whole range of ideas and executions, eventually landing with the version they were happy with... and preping the artwork so labels could get printed and embroidered ands sew into all future garments :)
