Ah, wheelsets. Now, there's a topic of conversation. Spent plenty on a fancy carbon frame and 11-speed drivetrain? Bet you didn't realise the best spend you never made was on the wheels. Always 'w'ell 'w'orth a closer look.
The 'Lugged' letters you're welcome to download but I'll be developing this as a font myself, so usage is limited to decorative application only - I'll release this typeface with some form of open licence once I'm done and post it here.