The combined brake/shift lever for drop bars, made by Campagnolo. Similar to S.T.I. but featuring a different motion for upshifting and downshifting, reducing the risk of accidentally shifting the wrong way. Gets my vote.
The 'Lugged' letters you're welcome to download but I'll be developing this as a font myself, so usage is limited to decorative application only - I'll release this typeface with some form of open licence once I'm done and post it here.